AI Insights · Timothy · October 2021
Top 5 Ultracasual Games in the UK Q3 2021
Discover the performance of the top 5 ultracasual games in the United Kingdom during Q3 2021, including key metrics on downloads, revenue, and active users.
In Q3 2021, the ultracasual gaming category in the United Kingdom saw significant activity. Here is a detailed look at the performance of the top 5 ultracasual games on a unified platform, based on data from Sensor Tower.
Fidget Toys Trading: 3D Pop It by Freeplay LLC showed impressive download numbers, starting at 9.4K in mid-July and peaking at 143K in late July. However, downloads saw a decline towards the end of the quarter, settling at around 22.7K in late September. The app's weekly revenue began to surface in mid-September, reaching $70 in the week of September 20. Active users peaked at 280.9K in early August and then experienced a gradual decline, ending the quarter with approximately 74.7K.
Bubble Ouch: Pop it Fidgets from WANNA PLAY GAMES LTD experienced a sharp drop in downloads from 204K in late June to just over 1K by the end of September. Active users followed a similar trend, starting at 145.7K and decreasing to around 5.9K. Revenue was minimal, with only $9 recorded in late July and $20 in early August.
Acrylic Nails! by Crazy Labs had a steady stream of downloads, reaching up to 36.9K in early August before declining to around 13.7K by the end of September. Weekly revenue saw a peak of $165 in mid-August but dropped to $51 by the end of the quarter. Active users peaked at 92.3K in early August and later decreased to approximately 49.7K.
Pop Us! by SayGames LTD saw its downloads increase from 5.8K in late June to 47.8K in mid-July, followed by fluctuations and ending the quarter at 19.3K. Active users mirrored this trend, peaking at 64.7K in mid-July and then stabilizing around 34K by the end of September. Revenue data was not available for this app.
AMAZE!!! another offering from Crazy Labs, saw consistent download numbers, with a peak of 30.7K in late July and a slight decline to 11.2K by the end of September. The game generated a peak weekly revenue of $331 in late July but saw no revenue in the last three weeks of September. Active users peaked at 94.6K in late July and gradually decreased to about 62.5K by the end of the quarter.
These insights highlight the dynamic nature of the ultracasual gaming market in the UK. For more detailed analysis and insights, visit Sensor Tower.
